Branding first began more than half a century ago as a way for cattle ranchers to mark their animals-horses and cattle. This was the perfect way to prevent or at least deter stolen herds.
In the late 1880’s, packaged goods like Coca-Cola started taking off. I know-can you believe it?! 1880’s?! Well, the generic soda wasn’t the same, and Coca-Cola had to have a way to separate their product from the generic sidekick. So, branding it was. Not with a branding iron, of course, but with words and slogans.
David Ogilvy, pictured above, was what they called an Advertising Tycoon aka “The Father of Advertising.”
“When I write an advertisement, I don’t want you to tell me that you find it ‘creative.’ I want you to find it so interesting that you buy the product.” ~ David Ogilvy
His lessons in advertising are still used today, so even though he’s no longer living, his advertising strategies are. Ogilvy defined the word “brand” as the intangible sum of a product’s attributes. These attributes affect the public’s perception of a person, service, product or organization. Makes sense.
The best way to “sum up” YOU? I would say storytelling. You can share yourself with others, thereby showing your value to them. If a person can’t handle constructive criticism and setbacks, maybe self-branding is not for them because it comes with a lot of both!
If you’re good at interviews and getting out of traffic tickets, then my suggestion is that you can do this. Let’s say you have a small business and need to really put yourself and your goods out there. Etsy, for example-the perfect platform for small businesses online. I would say DO YOUR HOMEWORK. Research and then research some more because you need to get to know who you are selling to, how they think, what they need and what they buy.
I have no product other than ME. I don’t sell cupcakes or jewelry or pots and pans. My hobby and enjoyment comes from cooking. Not only just cooking, but competing by cooking. Not only just competing in the cooking world but putting myself out there and enjoying others. Seems simple, but it’s not.
I’m just a “Toastmaster” who loves to cook and looks for avenues to do just that. In return, opportunities to travel, share my food, meet new people and make the most of it all is the BIG return. It doesn’t hurt that money somehow follows this, so to help supplement my income and my future is quite nice, I’m not gonna lie.
I call it Powering your Person. Days go by and melt into others, and somehow, some way there needs to be defining moments to break the mundane madness that we call “living.” Whether it’s writing, knitting, volunteering, fishing or competing in the cooking arena, we all need to “Power our Persons.” (No, I’m sure it’s not grammatically correct!)
I’ve entered General Electric’s “Great American Grandma” contest to cook on their state-of-the-art appliances – watch our very organic and purposefully-not-perfect-but-showing-our-true-side video that my grandson, Brandon, and I made to see if I have a chance. Power ON!